The Roman personified goddess of fame, and the personification of popular rumor. What she heard she repeated first in a whisper to few, then louder and louder until she communicated it to all heaven and earth. Mentioned as a daughter of Tellus. Not truly a goddess, she was more a literary conceit. She had as many eyes, ears, and tongues as she had feathers. Virgil mentions Fama ("rumor") as a horrible creature with multiple tongues and tattling mouths. The Greek version is Pheme.